About JSB
Jansons Foundation, the philanthropic arm of Jansons Group, envisioned building a business school that would have a world-class infrastructure and state-of-the-art campus. And it is this vision of Rtn. MPHF. T. S. Natarajan, Chairman of Jansons Group, which transformed itself into Jansons School of Business (JSB) in the year 2002, located near Karumathampatti, on the Coimbatore – Chennai Highway, 16 kms from Coimbatore airport. JSB is a world-class B-School with a vision ‘to be a globally acclaimed Business School, nurturing leaders who drive business and society with purpose, integrity, and innovation’.

Our mission is ‘to equip future managers and entrepreneurs with the knowledge, skills, and values necessary to lead successful careers and champion universally accepted sustainable business practices, through effective teaching and research, to positively impact the society’. We are committed to providing a learning environment of a high order to students in Management Science and transforming them to be Competent, Skilful and Professional in serving the industry worldwide. During the last twenty-three years of existence in the realm of management higher education, JSB has produced over 2000+ managers of high caliber and values, who have been placed in reputed companies in India.
As an AICTE-recognized management school, JSB is affiliated to the Bharathiar University, Coimbatore, and offers MBA (full-time), and Ph.D degrees. The MBA Programme is Internationally Accredited by The Accreditation Council for Business Schools and Programs (ACBSP), USA, and is Nationally Accredited by the National Board of Accreditation (NBA), New Delhi. JSB is a member of Association to Advance Collegiate Schools of Business (AACSB). The Ph.D programme is offered through Bharathiar University, Coimbatore. JSB has been accorded Autonomous Status by the University Grants Commission, from the year 2015-2016. In addition to the prescribed syllabi, JSB ensures that the students go out of the portals of the school with a few value-added courses up their sleeve, to face this competitive world with passion, knowledge and zest. Retailing, Supply Chain Management, Data Mining, Business Analytics, among others, are some of the papers in the repertoire of valueadded courses.
Jansons School of Business (JSB) actively engages in international collaboration to promote global learning and academic enrichment. The institute has partnered with reputed institutions like Multimedia University, Asia Pacific University, UNITAR International University, Taylor's College of Malaysia, and Boston International College, Nepal. Some of the other notable partners are Presidency Business School, Bengaluru, DY Patil School of Business, Pune, SCMS Group of Institutions, Kochi, Project Management Institute, Chennai, Institute of Gems and Jewellery, Dhan Academy, Madurai, and National Institute of Securities Markets, (NISM). Student and faculty exchange programs, collaborative research, and cross-border programmes for academics are initiated to further enhance the global reach of JSB.
About the Conference
Progress of a country depends on the vibrant state of its industry and the entrepreneurial spirit prevailing among the dynamic youth of the country. In this knowledge era, data has become the new oil. The advent of new technologies and brute computing power brings hitherto unavailable tools at our disposal. This augments our ability to deal with huge amount of data to do better research. Business research is defined as 'the systematic and objective process of collecting, recording, analysing and interpreting data for solving managerial problems'. These managerial problems can be linked to any business functions such as Human Resources, Finance, Marketing, Production & Operations, Research and Development etc. Business research is important in identifying opportunities and threats.

Often, a company's success or failure depends on the actions undertaken as a result of conducting research. Extensive marketing research will throw more light on the dynamic consumer needs and wants thus paving way for new start-up ideas. This Conference provides a basic platform for the confluence of Research Scholars, Faculty Members and Industry Professionals.
The objective of the Conference is to inculcate research culture among the business professionals, to share the contemporary and fundamental research ideas and tools among the business researchers and academicians, and to catalyse the ongoing research activities by providing fillip through eminent industrialists and academicians.
Indicative List of Sub Tracks
- 1. Operations and Supply Chain Management
- 2. Information System
- 3. Business Analytics
- 4. Business Economics
- 5. Financial Management
- 6. Human Resource Management
- 7. Sustainable Development Goals
- 8. Circular Economy
- 9. Corporate Social Responsibility and Ethics
- 10. Technology, Innovation and Sustainability
Keynote Speakers

Director of Global Engagement
Cardiff Business School
Cardiff University
Cardiff

Master of Management
University of Niagara Falls
Canada

Director, Postgraduate &
Continuing Education
Asia Pacific University
Malaysia

Dr. D. Y. Patil B-School
Pune, Maharashtra

Cochin, Kerala

and Management
Cochin, Kerala
Pre-Conference
Workshop

This one-day workshop on 'Ontological Underpinning and Qualitative Research Methodology' is aimed at providing participants with essential knowledge and overall understanding about the philosophical basis and qualitative approaches in social science research.
- Provide the basic knowledge needed for qualitative research in place.
- Achieving clarity on possibilities and limitations of the particular approach.
- Knowing prominent methods used.
- Most prominent Data collection and analysis tactics.
- Understand the role of software packages in data analysis.

- Philosophical basis and research perspective
- Philosophical basis and research perspective
- Source of qualitative data
- Analysis of qualitative data – With the help of software.
The starting point of any research approach is the worldview of the researcher. Hence, the workshop will begin by exploring ontological and epistemological views. Then, will move on to the process and prominent research approaches. Further on will dwell upon data collection and analysis with the help of QDA software. These sessions will include activities aimed at bringing participants close to the topic of discussion, enabling participants to understand and appreciate.
Aby completed his PGDM and doctorate in management from XLRI Jamshedpur and holds a degree in mechanical engineering from CET, Trivandrum. He teaches consumer behaviour-related topics along with Brand, Retail, and Services management. Previously, he served as Director of the Asian School of Business in Trivandrum and taught as an adjunct faculty member in the Business Administration Department at Dubai University College. Aby left the industry to pursue doctoral research at XLRI, after which he became an academic. He looks for the 'meaning of possessions' and studies the meaning-making process. Thus, his area of interest encompasses semiotics to social anthropology, particularly in the realm of consumer behaviour within marketing. The cultural changes brought about by social class shifts, technological advancements, and media transformations alter consumers' tastes and the meanings associated with possessions; thus, making it imperative to understand the underlying process. He had been a resource person for many Qualitative Research FDPs and sessions conducted across India. He entered academia with 23 years of professional experience, starting as an engineer on the shop floor, progressing to Area Manager, then Regional Contracts Manager, and ultimately heading country operations with various international firms. This gave him a broad view of real-life business scenarios, helpful in understanding ground realities. Throughout his industry career, he worked in the B2B Services sector of the Petrochemical Industry.
Call for Papers
We invite submissions that seek to gain insight on the emerging trends in the business research. We invite qualitative and quantitative research papers, conceptual papers, literature reviews, case study and view point from Academicians, Research Scholars, Consultants, Practitioners from the industry, and Members of professional bodies across the country to contribute in the areas on Human Resources Management, Marketing, Finance, Production and Operations, Strategic Management, Sustainable Development, Innovation, and Corporate Governance. The list is indicative but not exhaustive.
October 2025
November 2025
November 2025
December 2025
Conference Fee
Category | Conference Fee | Pre-Conference Fee | Both |
---|---|---|---|
Academicians / Industry Experts / Practitioners | ₹ 2500 | ₹ 1000 | ₹ 3000 |
Research Scholars | ₹ 1000 | ₹ 1000 | ₹ 1500 |
Foreign Nationals | US $ 50 | US $ 50 | US $ 100 |
Delegates | ₹ 500 | ₹ 1000 | ₹ 1500 |
- Registration Fee includes, admission to the conference, & softcopy of Compendium.
- Kindly upload a certificate of Scholar status from Head of the Department with a seal, on the letterhead of the Institute. Alternatively, you can also upload your Scholar ID Card (both sides).
Payment Details

https://www.jsb.ac.in/applications/event_register.php?id=OTEw
Paper Submission Guidelines
- Authors must send an abstract of not more than 250 words using following guidelines:
- Research Objective
- Research Design
- Findings
- Implications
- Key words
- Full Paper must not exceed 5000 words inclusive of abstract, figures, references and appendices.
- Paper should be submitted in 'MS Word' with font style 'Times New Roman' and size 12. The font size for the 'Title of the Paper’ should be 14 and bold.
- Names of the authors, their addresses (postal and email), and phone numbers should also be indicated.
Kindly send your abstract and full paper at: icon@jsb.ac.in
The abstract of all the papers presented in the Conference will be published in a compendium with an ISBN number. Selected papers will be published in Scopus Indexed journals.


Contact
Conference Conveners
Dr. Sunil Puliyakot, Professor, JSB
Dr. J. J. Savithri, Professor, JSB
Organising Committee
Dr. S. T. Nambi, Professor, Jansons School of Business
Dr. Balathandayuthapani, Professor, Jansons School of Business
Dr. Devi Premnath, Professor, Jansons School of Business
Dr. K. B. Sridevi, Professor, Jansons School of Business
Dr. B. Arul Senthil, Assistant Professor, Jansons School of Business
Prof. Srikrishna M S, Assistant Professor, Jansons School of Business
Dr. R. Rajesh, Assistant Professor, Jansons School of Business
